The Power of David Dobrik

With over 5 million Twitter followers, 14 million Instagram followers, and 18 million YouTube subscribers, we can comfortably say David Dobrik has an influence. These are just some numbers from his main platforms, not to mention other big platforms like TikTok. With this following comes great responsibility. He has an influence around his fans, and we can see that he is definitely monetizing this influence.

David has various revenue streams although today we will only focus on one. We will focus on “The 100 Thousand Dollar Puzzle by David Dobrik.”

David announced a few days ago that he has worked with a company to release a puzzle that makes up a QR code which you then scan and can win between 25 cents to $100,000. A very unique idea, right? What is even more unique are the sales numbers.

Dobrik tweeted out that within the first hour they sold 17,000 puzzles across the USA! This is very impressive but let’s look at the revenue. Each puzzle costs $30, and 17,000 sold within the first hour. This is slightly over HALF A MILLION DOLLARS in ONE HOUR! It was mentioned there is about 100,000 puzzles for sale and we would not be surprised if they all sell-out. We are looking at around $3,000,000 in total revenue if every puzzle is bought.

With the timing of Christmas season, people staying home during holidays and now Covid, puzzles have been a hit on the market. David has a young audience who enjoy these challenges, and with his influence, he showed us how much power he has. Follow us to learn about the business behind the creators.